This course aims to teach you how to create effective plans that win customers and earn profits. Learn how to spot the right opportunities, plan smart campaigns, and get real results instead of wasting time and money. If you want marketing to work for you, this is where it starts.

 Course Overview

• Understand how real marketing works beyond random tactics.
  
• Analyze markets, competitors, and customer insights.
  
• Identify your target audience and tailor your message to suit them.
  
• Build strong value propositions and brand strategies.
  
• Create marketing mixes and smart pricing plans.
  
• Master communication strategies and content planning.
  
• Manage customer relationships and use data to improve results.
  
• Learn how to budget, execute, and present a complete marketing plan

What You’ll Gain

✅ Confidence to build highly effective marketing strategies.
✅ Skills to analyze markets, spot trends, and beat competitors.
✅ Tools to write clear marketing objectives and plans.
✅ Know-how to manage budgets and measure ROI.
✅ Practice presenting your ideas like a professional marketer.
✅ A complete strategic plan you can showcase in your portfolio.

Course Content

Introduction intro
▶️ Welcome to Marketing Strategic Planning Mastery
▶️ How This Course Will Help You

Foundations of Strategic Marketing Strategy
▶️ Understanding Marketing Fundamentals
▶️ External Analysis: PESTEL & Porter’s 5 Forces
▶️ Internal Analysis: SWOT & VRIO
▶️ Market Research and Consumer Insights

Knowing Your Market & Audience Market
▶️ Segmentation, Targeting, and Positioning (STP)
▶️ Creating Customer Personas
▶️ Competitive Analysis and Benchmarking
▶️ Setting SMART Marketing Objectives

Crafting Winning Strategies Strategy
▶️ Marketing Strategy Formulation
▶️ Branding Strategy and Brand Positioning
▶️ Brand Archetype Understanding
▶️ Value Proposition Development

Base of Your Plans Planning
▶️ Marketing Mix Decisions (4Ps/7Ps)
▶️ Pricing Strategies and Psychology

Communication & Engagement Communication
▶️ Communication and Promotional Strategy (IMC)
▶️ Developing Content Pillars and Funnels
▶️ Case Studies: HubSpot & Neil Patel

Managing Customer Relationships CRM
▶️ Customer Journey Mapping
▶️ Customer Relationship Management (CRM) & CLV
▶️ Data-Driven Marketing and Analytics

Implementation, Execution & Control Execution
▶️ Marketing Budgeting & ROI Analysis
▶️ Integrated Marketing Planning (Theory & Practice)
▶️ Presenting Strategies to Clients or Management

Capstone & Graduation Project
▶️ Create Your Strategic Marketing Plan
▶️ Peer Review & Final Presentation