This course teaches you how to plan and run online marketing organically that attracts customers and builds brands.

In just 2 months, you’ll learn strategy, content creation, SEO, social media marketing, and analytics. You’ll work on real projects, build your brand, and gain practical skills to stand out in the industry, freelance, or grow your own business.

Course Overview

• Learn what digital marketing is all about and discover different ways to build a career or grow a business online.
  
• Create content that people enjoy, like blog posts, social media updates, and videos that get noticed.
  
• Understand how to help websites show up on Google, using keywords and simple tricks to get more visitors.
  
• Get good at social media, making posts, graphics, and videos that connect with people on Facebook, Instagram, LinkedIn, YouTube, and TikTok.
  
• Use free tools to track how well your marketing is working, so you know what’s getting results and what needs fixing.
  
• Work on real projects like building a website or starting a blog, so you can show what you can do.
  
• Learn how to freelance, find clients, and build a strong personal brand to help you stand out.
  
• Finish with a big project to tie everything together and prove your skills for jobs, freelance work, or your own business.

What You Will Gain

✅ Understand how digital marketing works, and see how businesses use it to find customers and grow.
✅ Know how to create blog posts, social media updates, and videos that people want to read and share.
✅ Learn how to help websites appear on Google search, so more people can discover your business or projects.
✅ Get confident using social media, creating posts and graphics that connect with people and build your brand.
✅ Track your marketing results with free tools, so you know what’s working and how to improve.
✅ Build real projects, like your own website or blog, to show your skills to clients or employers.
✅ Pick up freelancing skills, from finding clients to building a portfolio that helps you stand out.
✅ Complete a capstone project to put everything you’ve learned into action and feel ready to work in digital marketing or grow your own business.

Course Content 

Introduction intro
▶️ Welcome to Digital Marketing Mastery
▶️ How This Course Will Help You

Introduction & Strategy Foundations Strategy
▶️ Digital Marketing Landscape & Career Opportunities
▶️ Building a Digital Marketing Strategy

Content Marketing & SEO ContentSEO
▶️ Content Marketing Essentials
▶️ SEO Fundamentals & On-Page Optimization
▶️ Technical SEO & Off-Page SEO

Social Media Marketing Social
▶️ Social Media Strategy & Platforms
▶️ Creating Engaging Content for Social Media
▶️ LinkedIn, YouTube & TikTok Growth Tactics

Analytics & Optimization Analytics
▶️ Google Analytics (GA4) for Beginners
▶️ UTM Tracking & Google Search Console
▶️ Conversion Rate Optimization (CRO)

Real Projects, Personal Branding & Career Prep Career
▶️ Website & Blog Setup (No Code)
▶️ Build a Personal Brand on LinkedIn
▶️ Freelancing & Portfolio Building

Capstone & Graduation Project
▶️ Capstone Project Brief + Growth Strategy Buildout
▶️ Project Presentation